How to Evaluate Business Value with Test Automation?

How to Evaluate Business Value with Test Automation?

2 November 2022

How to evaluate business value with test automation?

Most businesses thrive on their software systems which, either directly or indirectly, generate revenue. As the wave of digitization has taken over industries, organizations are investing in upgrading their software systems and making new technologies like apps available. These software systems are critical in an organization’s growth and directly associated with the revenue generated. To ensure the software performs as intended, it should be tested for any discrepancies.

The software market is highly competitive; to stay on par with the competitors and succeed in the business, organizations are implementing agile and DevOps methodologies for software development. Manually testing the applications across these modern environments can be challenging as it is prone to human errors and consumes a lot of time, effort, and money. Hence, automating the testing process will eliminate all the bottlenecks and create apps that perform without any glitches. The whole process of automating the testing efforts may seem simple but is an effective process that drives the business revenueTest automation, undoubtedly, increases the number of users, accelerates growth, and drives revenue, let us understand how to evaluate business value with test automation.

How Test Automation Improves Business?

Test automation has been beneficial in improving business value by working at various levels and adding value either directly or indirectly. Test automation is the only practice that can do justice to the complex agile and DevOps developmental methodologies. Here are some of the ways test automation can add value to the business and improve the ROI metric.

Faster release cycle

With the introduction of advanced development methodologies like agile and DevOps, the software is released in the market faster than ever. The major challenge that lies ahead of faster release cycles is to ensure the quality is uncompromised. Test automation is the key to speeding up the testing process while making sure that quality is not hit. It helps to release the software faster while improving efficiency and accuracy.

Solving quality challenges across DevOps

DevOps is a multidisciplinary software development approach that involves software development and operations. It has revolutionized the software development process by enabling shorter development lifecycle and improving market release time. Outdated testing technologies for these advanced developmental processes can be fatal to business growth and negatively affect reputation and finances. Test automation is an effective solution to test complex agile and DevOps processes. It improves the business by accelerating time-to-market, enhancing quality, and offering a seamless user experience, which will eventually increase business revenue.

Eliminating the possibility of errors

One of the major challenges in attaining good quality while implementing manual or other conventional testing methods is manual errors. These errors can affect the application quality by creating discrepancies in the expected results. Users may get frustrated and uninstall the app, creating a loss to the organization. Hence, to eliminate any possibilities of errors and ensure quality software, test automation should be implemented, which automates the testing process and eliminates the occurrence of errors.

Seamless integration with ERP systems

Integrating ERP (Enterprise Resource Planning) systems has become mandatory for a better business experience and for making the process more agile. It is important for organizations to keep pace with the ERP vendors; in order to do so, it must be put through testing. Testing of ERP systems is important to check if they are integrated well and perform the intended actions. ERP software testing cannot be done manually, which may be time-consuming and prone to manual errors. Hence, test automation should be considered to increase efficiency and improve the overall business.

Measuring Business Value with Test Automation

Organizations are investing in test automation to improve their user experience and eventually increase the return of investments. It is important to measure the business value and calculate profit from test automation to manage budget and keep the business running.

Measuring the value of test automation metrics is recorded to evaluate whether the desired outcomes are achieved. Test automation can streamline the testing process, improve efficiency, and engage users with seamless user experience. To evaluate the business value that test automation can add, one can release software which has been tested with conventional means and another release with test automation, the answer to why test automation adds value to business will be made clear.


Implementing test automation is an important investment an organization can make, helping them make the process future-proof. In order to see how the test automation can add business value, it should be evaluated.

There are a wide range of test automation tools available in the market, not all can provide efficient results. It is important to choose the right automation tool to extract the best outcome and add value to the process and the business as a whole. Tenjin Online is one of the preferred test automation platforms for web, Android, and iOS applications. Tenjin Online is an efficient test automation platform for testing web, Android, and iOS apps with minimal human intervention. Tenjin Online is a SaaS-based, codeless test automation platform that doesn’t require any technical skills to operate. It is uniquely designed to test the complex and frequently changing functionalities and UI of the highly dynamic app ecosystem. It is the most affordable app testing platform, available on a monthly subscription basis. You can avail a free trial too, write to us for more details.


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