Importance of UI/UX for outstanding digital experience

Importance of UI/UX for outstanding digital experience

30 November 2021

The mobile app market is huge with millions of apps available in the play store. With a significant number of people using smartphones, it becomes important to create apps that offer a great user experience no matter what device they are using. To offer improved user satisfaction, most technology companies are working towards improving User Interface (UI) and User Experience Design (UX). The organizations that succeed in offering a great user experience can strive in this ever-evolving, highly competitive market. A great user experience will lead to happy customers, which will eventually help in retaining them.

Though there are plenty of apps available, only the ones that are visually appealing and offer an engaging experience can succeed in this market. Such apps with great UI/UX design grab the attention, thus, making them popular. This kind of improved user experience is mandatory to attract the crowd of tech-savvy millennials and Gen-Z.

Why UI/UX is important for organizations?

In this technology-dominated world where apps have transformed the user experience immensely, it is wise for organizations to invest in developing world-class apps. Excellent mobile apps are one of the important ways to sustain in the market, build a unique brand, gain customers’ trust, and succeed in the business. It has been proven that apps with great user interface and experience are found to improve customer retention and capture the attention of new customers.

UI/UX determines the actual user experience and is directly linked to the business of the organization. Here are some of the key benefits of having good UI/UX for your app:

UI/UX affects the ROI: UI/UX can make or break your business! An app with interactive design and great user experience will increase the trust among the customers, which will slowly show up as the increased ROI. On the other hand, a poorly working app will leave the customers frustrated which will eventually lead to losing them.

Increases brand credibility: It is important for organizations to maintain brand credibility to create a loyal customer base. With the new generation preferring digital services over the conventional approach, organizations are investing in improving the app’s UI/UX to improve customer experience and gain trust.

Improves user retention: Unresponsive platforms or performance failures can lead to dissatisfied customers. To succeed in the business and improve user retention, organizations should implement user performance testing to analyze the speed, accuracy, robustness, stability, and scalability of the system. A flawlessly performing system can offer a great user experience and improve customer retention.

Improves performance: An innovative and engaging UI/UX design can create a high-performance digital experience for the customers. The performance, speed, stability, and scalability of the application are beyond the expectations of the end-users. Applications with great performance attract new users and create a loyal customer base.

Customer retention, improved performance, brand affinity, and increased ROI are important aspects of any business which cannot be compromised. Hence, it becomes essential to test the software developed for any discrepancies.

UI/UX testing

With mobile applications gaining popularity worldwide, it is important for mobile app creators to come up with the best UI and UX design to offer a great user experience and sustain in the market.

UI (User Interface) design is a process to improve the look, presentation, and overall engagement created on the web or mobile application. It is the visual impact that the interface is creating on the users along with the interaction. UI testing involves checking the application screen for:

  • Colors
  • Font style
  • Font size
  • Buttons
  • Icons
  • Toolbars
  • All aspects that interact with the end-users

It helps to understand how the application interacts with the users and engages them. In short, it helps to understand the application’s ease of performance, consistency, and accessibility. When a problem arises in accessing a functionality, it can leave the user frustrated and there is a high probability of him not returning. UI testing ensures the app is working perfectly as expected.

UX (User Experience) design, on the other hand, is the procedure of improving the overall experience of the user. This involves creating engaging wireframes and other structural components of the application to enhance the application flow. UX testing is performed to test all the aspects that interact with the end-users, this includes the defects of the software. UX testing helps to identify these defects and allows the developers to fix them before the launch; the following are the UX aspect for app testing:

  • Easy navigation through app
  • Easy access to information
  • Effortless interaction and engagement
  • High performance

Both UI and UX testing make apps user-friendly and offer a great user experience. In the digital transformation journey of organizations, UI/UX forms an important aspect that cannot be neglected.

Best testing practices to improve user experience

Maintain track of the tests: Tracking and maintaining a test automation report will help to identify any errors. There are many testing tools available with the reporting feature that will allow you to view the report after test execution instead of waiting for the entire completion of the test.

Focus on the main test execution: Identifying the important test execution and prioritizing them is a smarter way to carry out the execution. The low-priority bugs may not require immediate attention and can be attended at a later stage, prioritizing main test execution saves on time and money considerably.

Data-driven tests are efficient: A data-driven approach is proven to be efficient while testing the same workflow system with different data combinations. It helps in managing repetitive tests effortlessly.

Codeless test automationCodeless test automation can assure accurate and consistent results in minimal time and effort. Codeless automations can improve efficiency and reduce reworks, thereby, saving money.

Test on real devices: No matter how accurate your test results are in the Dev environment; the actual behavior of the application can be well understood only on the real device. Testing on a real device gives a clear understanding of how each functionality of the application will ‘actually’ perform.

Finding the right tool: There are numerable test automation tools available in the market, it is important to understand your requirement and choose the tool accordingly. The choice of tool can be determined by the software type, experience of the developer, etc.

Tenjin Online for UI/UX testing

Tenjin Online is a codeless, prompt, self-serviced and easy mobile testing automation platform for Android and iOS apps. It is a powerful SaaS-based platform that leverages automation mobile testing to ensure that your mobile applications are visually appealing, easy to navigate, performing flawlessly while ensuring the security and safety of mobile and digital platforms. Tenjin Online is capable of handling testing of UI / UX, API, and performance of your mobile applications.


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